Amoco Semi-Annual Promotions & Drive Periods

Role: Art Director, Frankel/Arc | Amoco

Results:
The promotion tie-in with the Wild Wild West included successful sales while the gas station experiential training and site check collateral aided in meeting a 95% flawless execution goal across participating stations.

The Amoco Dogs campaign resulted in a 4% over SPLY increase in Ultimate gasoline sales. This campaign's popularity delayed the renewal of signage for 2-6 drive periods at stations across the Midwest.