McDonald's Global Innovations Strategy & Local Market Tests

Role: Creative Director/Designer | Kindle Point

The work with McDonald's Global Innovations group was truly a lesson in what it feels like to have catsup in your veins... it's tasty, not to mention bold!

The Solutions: While I did a lot of design work and directed some delicious photo shoots, the fun extended to aiding product development, brainstorming an interesting array of kid's drinks, and project managing the development and launch of the first pilot R-Gym in the U.S.

My partners and I developed a monthly trend report to inform our clients of upcoming market shifts and opportunities including my recommendation to develop smartphone ordering in 2004.

Key Result: I also owe much to the brand and partners for the opportunity to help McDonald's launch McCafe in North America.

McCafe Coming Soon Banner (Copy)
McCafe Translight (Copy)
McCafe Drinks Poster (Copy)
McCafe Drinks Menu (Copy)
McCafe Wraps Translight (Copy)
R-Gym Premium Logo (Copy)
Garnett-Tulsa McDonald's R-gym (Copy)
R-Gym Toddler Zone (Copy)
R-Gym Toddler Zone (Copy)
Go•Gelato Coupon (Copy)
Go•Gelato Free Trial Card (Copy)
Go•Gelato Frequency Card (Copy)
Go•Gelato Trayliner (Copy)
In-Restaurant Signage (Copy)
Go•Gelato Tall Standee (Copy)
Go•Gelato Table Tent (Copy)
Go•Gelato Translight (Copy)
Go•Gelato freezer case (Copy)
Go•Gelato Freezer Topper (Copy)
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