Primo Beer Brand & Website Relaunch

Roles: Creative Director/Designer | Wirestone (Now Accenture Interactive)

The Challenge: Pabst needed to revitalize the Primo beer brand for it's reintroduction in Hawaii and California.

The Solution: The team's job included capturing the essence of surf culture, and we had fun leveraging the native dialect, Hawaiʻi pidgin, in the headlines. The creative team included three designers, one writer and a flash designer working within a small budget. In the end it was "ono" success.