Redbox Brand System & Sponsorship Strategies

Role: Freelancer/Brand Strategist, Redbox

The Challenge: Redbox asked me to help clarify how relevant brands could partner with Redbox to provide offers and benefits enhancing the movie renting experience. I composed a strategy to clarify the benefits, messaging mandatories, digital/print media placements and a style guide.  

The Solution: to create messaging with the excitement of la tabloid headline and a look/feel maintaining symbolic introduction of Redbox/co-brand relationships.  

The Result: The creative team leveraged this strategy with my direction to develop signage offer system, increasing purchase values, building brand awareness and enhancing the movie rental experience.