The Chicago Dogs Baseball First-Season Brand Launch
Role: Creative Director/Design lead, Copywriter, Kindle Pont Inc.
The Challenge: The Chicago Dogs 2018 season began May 25, 2018 and we collaborated heavily to develop touch-points across the entire brand experience leading to a full-capacity home opener.
The Solution: Simplify information and enhance brand personality. From uniform design, partnership development, team collateral, outdoor, email and digital media – design thinking led me to solutions that helped The Chicago Dogs stand out, gain press and improve fan passion.
The Result: Opening day the Chicago Dogs sold out to an 110% over capacity crowd.
Client Testimonial
“Kevin was an invaluable member of our team when we launched the Chicago Dogs in 2018. We initially engaged Kindle Point to help us create inaugural year marketing materials and design the team uniforms.
From day one he dug in and was always willing to go above and beyond. As a result he had a major influence on the organizations overall strategic direction and brand development. Team website, digital ads, print materials, social media, game program, alternate logo, promotional items...
Kevin had a hand in everything we created. He took the time to understand our organization and helped guide our vision. I will work with Kevin again every time I get the chance”
— Tim McBride
Chief Marketing & Entertainment Officer 2018 | The Chicago Dogs
