Analogy Partners brand naming strategy & system development

Role: Creative Director/Name Creation, Wirestone

The Challenge: Analogy Growth Partners needed a name, branding, website and collateral to go to market. Born out of Johnson & Johnson, Analogy was a consultancy that helped clients redefine their products and services by leveraging new business models to create blue oceans and new revenue streams. Analogy Founder, Tony Singarayar leveraged his experience at J&J as an innovation leader to reinvigorate client growth using over 100 tested business models.

The Solution: A brand name and system that efficiently relayed the advantage of working with this start-up strategic consultancy.